Business, Enterprise and Marketing

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Subject Leader: H Kirtley

Subject Team: S Isaac

General Subject Statement: The Business Studies Department aims to foster and promote pupil interest in the world of business and to develop an understanding of the impact businesses can have on the individual.

Subject statement: Students who choose this option will study a program of three hours per week linked to areas of business

KS4 – Years 9 and 10

Year 9
R065 Design a business proposal – coursework unit
Learning Outcome 1: Be able to identify the customer profile for a business
challenge
Learning Outcome 2: Be able to complete market research to aid decisions
relating to a business challenge
Learning Outcome 3: Be able to develop a design proposal for a business
challenge
Learning Outcome 4: Be able to review whether a business proposal is viable

Year 10

R064 Enterprise and marketing concepts – Examined unit
Learning Outcome 1: Understand how to target a market
Learning Outcome 2: Understand what makes a product or service financially
viable
Learning Outcome 3: Understand product development
Learning Outcome 4: Understand how to attract and retain customers
Learning Outcome 5: Understand factors for consideration when starting up a
business
Learning Outcome 6: Understand different functional activities needed to support a business start-up

Year 11

R066 Market and pitch a business proposal – coursework unit
Learning Outcome 1: Be able to develop a brand identity and promotional plan
to target a customer profile
Learning Outcome 2: Be able to plan a pitch for a proposal
Learning Outcome 3: Be able to pitch a proposal to an audience
Learning Outcome 4: Be able to review the strengths and weaknesses of a
proposal and pitch

KS4 – Current Year  11

Exam Board: OCR

Overview of topics:

business-studies

Nature of assessment: Two written external examinations, each two hours each and both worth 50% towards to GCSE grade.

Links to useful websites:

  • http://www.ocr.org.uk/qualifications/gcse-business
  • www.bbc.co.uk/news/business/economy – The BBC provides news on the UK economy
  • www.businesscasestudies.co.uk – The Times 100 has economics and business case studies on topics such as Business Environment, the Economy, Ethics and External Influences. The site also has a selection of theory notes aimed at learners.
  • www.gov.uk – The government portal for government departments and policies
  • www.economist.com

Key Stage 5 – Years 12-13

Subject statement: This subject is aimed at subject who have an interest in pursuing a career within business. Students will be expected to read around the subject matter shown an interest in current affairs and be willing to involve themselves within the subject matter.

Exam Board: OCR

Overview of topics covered:

  • The Business Environment
  • Working in Business
  • Customers and Communication
  • Marketing and Market Research
  • Introduction to Human Resources

Nature of assessment: 3 coursework based units and 2 externally set exams

Links to useful websites:

  • www.bbc.co.uk/news/business/economy – The BBC provides news on the UK economy
  • www.businesscasestudies.co.uk – The Times 100 has economics and business case studies on topics such as Business Environment, the Economy, Ethics and External Influences. The site also has a selection of theory notes aimed at learners.
  • www.gov.uk – The government portal for government departments and policies
  • www.economist.com

Curriculum Intent Organisers:

To set out the intent of our curriculum for each subject and each unit of knowledge, we produce Curriculum Intent Organisers (CIOs). The following links lead to the CIO section of our website where this intent can be explored by year group:

Year 9 – https://www.coombedean.co.uk/curriculum-intent-year-9-enterprise-and-marketing/

Year 10 – https://www.coombedean.co.uk/curriculum-intent-year-10-business/

Year 11 – https://www.coombedean.co.uk/curriculum-intent-year-11-business/

Upcoming Events

  • Years 11, 12 and 13 Parents' Evening - Timings TBC 11/11/2020 at 3:15 pm – 8:45 pm
  • Post 16 Options Evening - Timings TBC 03/12/2020 at 6:45 pm – 9:15 pm
  • Year 11 Parents' Evening - Timings TBC 11/01/2021 at 3:15 pm – 6:15 pm

Themes of Interest