At Coombe Dean School we are committed to providing the highest of quality business lessons which enthuse children and inspire them to achieve. We want to give children the opportunity to explore the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers. Students are presented with a business challenge from which they create a researched and costed business proposal. To support the curriculum journey students are given a variety of opportunities and experiences to interact with real business and put theory into practice.
Students will carry out market research, present data, use idea generation tools, seek, and act on feedback, and cost their proposals. In their work on this unit, they will develop their self-assessment, critical thinking, creativity, numeracy, research, and evaluative skills.
Students also prepare for and pitch the business proposal that they developed in the previous unit. They develop a brand identity and investigate how best to promote their product and then plan, practice and finally deliver their pitch. Afterwards they review both their performance and their business proposal. This will help develop their analysis and self-evaluative skills as well as those relating to self-presentation.
Throughout the curriculum we aim to shine a light on local, national, and international markets as well as future job opportunities to inspire our students to aim for the top in the global world of business.